It happened again today, and it was my fault!
I feel really bad, but there’s nothing I can do except to warn you. I had a past local client who was very challenging to work with. He was a nice enough guy, but no tech skills at all, and not convinced he had any budget to spend. His particular business is very tough for internet marketing as well. As a result, we parted ways and he hired a new web designer. That term is very misleading to those who understand internet marketing – “web designer”.
The problem is that most “web designers” have no clue about what it takes to make a site successful on the internet these days. There was a time several years ago when you could just throw something pretty up on the internet, and traffic and customers flowed to your door step. That’s history now, sorry.
I recently coined a new phrase for what I do – eCommerce Repairman. eCommerce Engineer is also a good way to think of it. Success on the internet starts with a site that is constructed with a proper understanding of search engine optimization (SEO). Unfortunately, most “web designers” have no clue about SEO. Once this step is completed, the real work starts. I can go on for hours, but there is one fundamental concept to understand. A web site is just the beginning to marketing your local business on the web. Having a pretty web site with no SEO, and no continuing efforts at refining and promoting your web presence is very much like setting up a beautiful billboard for you company in the middle of the New Mexico desert. It may look awesome, but no one will see it!
Here’s one simple test to help you when you have someone who wants to build a site for you. Contact their past customers and ask them how their web site performs. If they don’t come back with an immediate resounding “great”, find another “web designer”. Better yet, hire an eCommerce Engineer. After all, we’re talking about your lively hood here.