I’m not sure what all the implications are just yet, but when I fired up Firefox a couple of days ago it asked me if I wanted to make my location available to location aware web sites. I will have more on this in the future, but it is obviously further evidence that many things are changing for the better when it comes to small and medium sized business trying to attract customers from their local markets.
This is great news for business owners who are struggling with budgets, trying to keep the doors open. If you aren’t marketing with Google maps and local search you better get busy! There is a lot of inertia involved in getting your website to show for your most relevant search terms, but once you get it ranking the traffic is free, can’t beat free advertising!