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Google Adwords Express for Local Business Advertising

If you haven’t heard of Google Adwords Express you’re losing business!

I call it Adwords for dummies. There is certainly no question about the difficulty of trying to master a normal Google Adwords account to promote your business. I run several accounts for clients and it’s just about a full time job. How many business owners have that kind of spare time? None that I know of. But if you want to get your feet wet with Adwords, Adwords Express is a great place to start.

Adwords Express is a fairly new feature for advertising a local business that is built right into your Google Places account (don’t have a Places account – better get on the stick!) The way it works is you log into your Places account and find the fairly obvious link that say “create an Adwords Express ad”. You create a few lines of copy for your ad, choose a category for your business, set a monthly budget and say go.

Usually within a couple of minutes, the Google bots will build several ad groups, load up several hundred broad match keywords and you’ve got traffic! Now it’s important to understand that this is not the most efficient means of buying traffic from Google to promote your business. A well managed Adwords account will out perform an Adwords Express account hands down.

However, if you would just like to see if Google can make your phone ring, this is a great place to start. Using the data you get from an Express account, you can build a regular Adwords account, and drive sales and customers to your business.

As always, if you have any questions or need some help, just give drop me an email. My address is on the “About SLW” tab!

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